'Acne Dressing project Essay\r'

'Introduction\r\nIn early 2005 T.C. Chung, the divisional channel of 3M Taiwan healthcargon division was facing a decision whether to put a harvest-tide called Acne ski binding in Taiwan. The Taiwanese subsidiary had been transformed from a petty sales office in 1969 to wizard of 3M’s most extensive and achieverful subsidiaries in the 2000’s. The cultivation leap out has a couple of study problems that take in to be solved before Acne fecundation can be kicked off in Taiwan. Chung had the ingathering go through 3M’s evaluation musical arrangement and now he’s facing a big question †what to do with the harvest-feast and how to take out rational decisions about the future. In this slipperiness retort we analyze the problems that need to be solved if the launch is to be d superstar. We address these problems and offer concrete recommendations for Chung and his squad on how to continue with the project. Although Chung seems to be quite unskilled and in need of support, the powerful 3M resources for harvest-festival development and the knowledgeable project squad consisting of different departments in 3M will provide him with all the resources he needs.\r\n analysis\r\nAs the development of Acne fertilization is a strongly technology-based project, the company HQ was heavily involved in the NPIS review that the product ultimately passed. Some aspects of the last form on the product however, still lodge non clear enough. During the review process the topical anesthetic fiscal and technical divisions similarlyk part in purpose ways to transform Hydrocolloid Dressing into a saleable product which costs were reasonable. The extent of this analysis seems non to have been adequate, as in the final peak of the review the HQ raised the issue of the potentially very costly product development. As this was the of import concern raised by 3M HQ, it should be guardedly looked into and further analysis done. T here were cardinal additive concerns, these raised by the local project team. Firstly, gibe to the teams review, the potential customer group for acne treatment products in Taiwan seemed to be employ to traditional methods for acne treatment.\r\nHowever, 3M had already keep an eye ond that especially teenagers were using other kinds of products to succor with acne †e.g. 3M’s Micropore Surgical Tape. Another thing to note relates to the event that at this point nurses were the primary consumers of 3M hydrocolloid dressings. The case states that nurses had a tendency to sawed-off the product into low-down pieces and use those pieces for superficial skin blemishes. This shows 3M that well-educated users of the product had already started using it for their planned purpose and in an innovative way †even without 3M asking them to do so. Secondly the team concluded that there are no similar products as Acne Dressing in the taiwanese market.\r\nAs this was the ca se, the information on customer behaviour and potential sales was limited. This strongly suggested that customers would need to be educated to realize the potential of the innovative product. During the time there was an ongoing hype for do-it-yourself health care in TW during the time, and battalion were actively looking for rising ways to look healthy. This fact suggests that the target groups of Acne Dressing could well be very receptive for the merchandising of never-seen-before products.\r\nConclusions\r\nChung has multiple options concerning the product. With help from HQ, he should analyze the process costs of transforming the high up-end hydrocolloid materials into customer- size of it Acne Dressing. The team should get if the material could be reworked into a usable size with the designs made by technical service department, and specifically focus on the costs of manufacturing. If the process is costly, the retail price of the product might be too high for the average 15-35 years old customer. A layman’s idea would be to cut down the size of the package and redesign it so it would be used like a plaster, of which one can cut suitable sized pieces for use. Also, the project team should have the HQ laboratories conduct a proper research on the dressing’s effectiveness against acne. This would be crucial in marketing efforts especially as the customer group is used to ‘traditional’ scientifically proven acne-treatment methods. A utter(a) research for all health effects is not needed with this position innovation because the material has already proved its value in hospitals around the world.\r\nThis would make up the position innovation strategy through product upgrading ( legerdemain Wiley & Sons, 2009). As 3M’s marketing department sees an opportunity in the new product, this would be a great possibility for a nation extensive marketing campaign around the new product. With the assay that the price might be too high for some consumers, it should be sold in collar different varieties of packages. Small, medium and large. The small package would be aimed at a segment that could not reach to constantly use the product. It could be used for the lordly worst kinds of acne induced blisters. Also the small package would work as an low risk acquire for the customers.\r\nAfter the product proved its excellency, the consumer would gradually melt on to the medium and large packages. As the product would be quite new and require consumers to alteration the way they purchase health-care, it is important to emphasize two aspects: sampling and user experiences. This would be achieved by let consumers test the product and see its effectiveness. Then it would be important for the user experiences to be distributed in nation-wide campaigns in the largest media platforms.\r\nRecommendations\r\nThe Acne Dressing is a great product for the menstruum market situation. It has gone through 3Mâ€℠¢s organization-wide evaluation system, NPIS, without too many challenges. The product should be launched if the financial and technical service approve of the costs of manufacturing and harbour the product positive. Chung must trust his local team and their advice, and abandon HQ’s advice in this matter. Should Acne Dressing prove to be a tremendous success in Taiwan, the possibilities for expanding are huge. As 3M Taiwan already has expanded to China, bringing in a new product to the market of a one million million people could be business transforming. The whole acne market in the world is estimated to reach revenues of over $3 billion by 2016 (Wood, 2010). Chung must remain firmly bunghole the decision and trust the local team in Taiwan. The pessimism of the headquarters are not to be interpreted into wider consideration as long as requisite additional analysis is done.\r\nReferences\r\nBibliography:\r\nWood, L. 2010. Research and merchandises: The Global Acne Market Is Estimated To Reach Revenues of $3.02 Billion by 2016 at a Compound Annual Growth Rate (CAGR) Of 0.7%. [online] useable at: http://www.reuters.com/article/2010/05/07/idUS223712+07-May-2010+BW20100507 [Accessed: 30 Sep 2013]. John Wiley & Sons Ltd., 2009, Managing Innovation (Lecture slides)\r\n'