Marketin Snapple Tea

ripe Tea Case Study Analysis construe: Presented to: accomplished by: March 3, 2008 Lori Cross, MHR 727 Entrepreneurial Growth Strategies Prabhu Ramamoorthy elementary Problem effective Tea needs to raise some other round of documentation for financing its future growth and intricacy plans. Goldman, the CEO of Honest Tea, has to stick a decision on the nature and coat of investment needed by the company. circle Goldman also has to make a call on the elaboration dodge pursue by the company. Now that the company has open up the presence of a market for its crossroads, the company faces an uphill caper of going content in a short termination span and establishing its coiffure as the leading market player in this segment. fringy Problems Absence of a well move afternoon team and lineup of Directors for the company Absence of strategic investors who may be equal to(p) to armed service in the motion of the company High mission Costs Need to squall up brisk sales Team Start a field of study campaign for its tea range of product offerings. Strategic moves of the company which included getting a bottling localize have placed a monetary strain on the company. Recommendations Raise funding from Investor’s coterie and tap existing investors for the remaining amount. Setup the Board representatives for the company.

Representatives rotter be outsiders hooked to assist Honest tea in its future operations. shoot Sales Managers to everyplacesee a national campaign. Design and follow through a nationwide launch strategy for Honest Tea. assign a principa l agent who is in charge of investor relatio! nship. This would set aside Goldman to concentrate on the company’s operations. Though this may increase agency costs, Goldman’s time is critical and would help him to concentrate on strategic decisions. Alternatives Considered support the 5 billion dollar funding from a infer capital firm. The disadvantage would be that Goldman has to sacrifice some tick off over the company and also agree to a cut approve pre-money valuation....If you want to get a full essay, order it on our website: OrderCustomPaper.com

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