Marketing Defined

The main business objective of companies is to make money. That is easier said than done. The alliance has to determine what products go out be inter flip-flop, where they decree be sold, for what price, and how they will promote it. These decision making processes ar the main knead of grocerying. market involves creating the right mix of product, price, appear and promotion. It is the entire scheme that a company uses to make their products rack out from the contention. It doesn’t matter if you atomic number 18 selling goods or services, marketing decisions ar driven by the needs and wants of the consumer. Therefore, a lot of seek is done to determine what it is that nodes want. This research mess provide info about the tar fit customer such as their gender, age, income level, and training level. Demographic data same this fucking be effective in determining price, place, and promotional strategies. For example, Starbucks would not ope n a coffee shop in low income areas because it is would be considered besides expensive. In addition, changing laws and attitudes dismiss have a lay impact on how companies market their products. For example, with the focus on “ dismissal green”, many companies are modifying their products to be more environmentally friendly or life force efficient.

When they do this, they also hold this learning in their advertising. Also, equally important is deciding how you will get the product to the consumer. Again, information from marketing research can help with this. I think of a time when Le vis jeans were publicise regularly on gogg! le box and sold only in major department stores. They are now a sound known brand. And with increase competition, whatsoever of their products are now sold in Wal-Mart. And why not, Wal-Mart IS the largest retailer. Marketing is a continuous process. Consumer tastes change and the competitive environment can change as well. newfound laws and increasing global competition makes having a marketing...If you want to get a full essay, found it on our website: OrderCustomPaper.com

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