What Happened To The Coupon Clippers

What Happened to the Coupon Clippers I. Introduction Coupons have been a major single out of manufacturer and retail trade promotion of products on the shelves of the States’s grocery stores for most of the past three decades. From 1970 to 1985 the figure of reference of coupons distributed increased from 16 billion to 200 billion, at a compound annual growth rate (“CAGR”) of over 17 percent. However, from 1985 to 1992 the CAGR for coupons dropped to under 7 percent, and in 1993 and through half of 1994 the CAGR for coupons was negative, at -3 percent.

Ma nufacturers have made a major enthronization in coupons as a promotional vehicle for their products. How have consumers reacted to this investing? Consumers have reacted by clipping virtually the same go of coupons every year, regardless of how many coupons the manufacturers throw at them. During the full stop 1985 to 1993 the consumer redemption rates for coupons dropped virtually every year, from 3.25 per...If you want to pillory for a full essay, order it on our website: OrderCustomPaper.com

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